# identity.md

## Organization Overview
- **Company Name:** Reel®
- **Mission:** To provide access to toilets for those in need, donating a single-use biodegradable toilet for every roll of Reel® Bamboo toilet paper sold. (Learn more: [https://reelpaper.com/pages/mission](https://reelpaper.com/pages/mission))
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Location: Santa Monica, California, US. Date: Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to social good and environmental sustainability by providing tree-free paper alternatives and supporting global sanitation efforts. (Our Story: [https://reelpaper.com/pages/our-story-is-your-story](https://reelpaper.com/pages/our-story-is-your-story), Mission: [https://reelpaper.com/pages/mission](https://reelpaper.com/pages/mission))

## Operations & Structure
- **Business Model and Operational Approach:** Operates a direct-to-consumer subscription model, delivering tree-free paper alternatives directly to customers' doors with free shipping on subscriptions.
- **Location(s) and Geographic Presence:** Primarily based in Santa Monica, California, USA, serving customers across the US.
- **Key Partnerships and Affiliations:** Details forthcoming.